Marketing – Visual

snagitSnagit screen capture software by snag it will capture anything you have on your computer screen.   I find i use it often to create images that combine pictures, words and other objects – to communicate what I need to relay quickly when I am outsourcing tasks.   This way I can create a visual representation of what I am looking to have completed.  It’s quick. It’s efficient.

Some of the special effects make it fun to use too.

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stock photographyBig Stock (formerly called BigStockPhoto) is a subsidiary of ShutterStock.com.  Over 5,500,000 images ranging in prices starting at $1.00 per photo

How to use Bigstock?  Sign Up and start a Bigstock account for free. Charge up your account with credit packages starting at $15.

Image downloads start at 1 credit. Bigstock images can be used in almost any creative project. It’s always free to search and download preview images.

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Favicon Creators

by admin on June 8, 2010

http://www.html-kit.com/favicon/ offers a free Favicon creator from and image.

If you are a wordpress user – you can then use All in One Favicon plugin to quickly add it to your blog.

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FreeDigitalPhotos.net provides free photos for web use with proper attribution.  when you are looking for images or graphic design items that can help you illustrate a point or a concept for your blog or web – using this service may be a preferable cost alternative to purchasing the image.

If you are needing images to use in print such as doing mail outs, brochures, flyers etc – you can also get those very reasonably priced.

So here you are – just one more resource for finding the images you need and want.

Courtesy FreeDigitalPjotos.net

Courtesy FreeDigitalPhotos.net

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Sources for Low Cost Graphics

by admin on August 22, 2008

Finding low cost graphics for blogs an websites can be easy if you have the right resources.

If you are doing things yourself:

My main source for royalty free graphics is Istockphoto.  Depending on the size of the image you are charged a certain number of credits to purchase an image.   Most small images for the web are just a dollar or two – and a large file for printing may cost you 10 to 15.  All in all – great value when you need to create an impact in your marketing material.

Another source is 123rf.com

123RF has a very large selection of free images they offer which are offered on a time-limited basis – definitely worth taking a look as the “just right” image may be right there waiting for you.

If you are looking to have someone help you with your graphic marketing materials there are a number of sources for which you can find economical help depending on what your needs are:

Try these folks:

99Designs.com

99designs connects clients needing design work such as logo designs, business cards or web sites to a thriving community of over 17,000 designers.

Elance.com

Elance is not just for graphic design – but also great to find writers here.

Guru.com – also has a very large freelancer data base


Outsourcing your design work can save you a lot of time and frustration if you are not an expert with graphic programs and up with best practices – and at the same time – it can also cost you some time and energy when working with outside suppliers.

A couple of quick tips:

Don’t just accept the 1st offer you get in response to your request – as some of the folks on these data bases – respond to everything – and sometime they don’t  read what they are responding to.  I often put a codeword in the post – and ask any reply to include the code word in the response – that way I know I am not getting just an auto-response.

So some smart best practices are often a great idea.

Things like:

  • not paying full balance until the work is completed to your satisfaction – Keep the funds in escrow ready for the work to be completed
  • not writing a positive recommendation until the work has been completed
  • find someone who you like and who is efficient – and then use them
  • be very specific about B timescales, quality required, layout etc – and renegotiate after anything changes

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The visual look of freemind

The visual look of Freemind

Free Mind - Open Source Mind Mapping Tool
The Product Link: Open Source Mind Map Software

What It Does: FreeMind is mind-mapping software. Mind Mapping software can be used as a productivity tool.

Keep track of projects, tasks, links to files, keeping track of small notes, brain storming tool, using colours to differeniate, an organizational tool. Aid to help with right-brain creativity.

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Audio/Video Recording CD/DVD Manufacturing

by admin on November 25, 2007

The Marketer: Kunaki.com

The Marketing blurb: "Your time to market is faster and easier. You can design, configure and manufacture in one day"

The Product Link: http://www.Kunaki.com

What it does: CD/DVD Manufacturing

You design and configure your product (case, disc, inserts, cover art, contents) with their publishing software. The software renders a precise 3-D replica of your product and lets you modify and review different possibilities. The software compiles your product’s content, packaging, art-work into a single digital file and uploads it directly to Kunaki."

  • The work they product is retail quality: full colour, glossing, fully assembled, cellophane-wrapped, retail ready products with free upc bar codes.

  • There are no minimums, commitments or contracts, no set up fees, mastering or surprise charges.
  • It’s fast – real fast

  • You can order what you want, when you need it
  • You can also have them accept credit card orders on your behalf – and ship product directly to your customers.

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Camtasia Studio’s Latest Version

by admin on November 25, 2007

Camtasia Studio The Marketer: Techsmith

The Marketing Blurb: "Camtasia is the complete professional solution for recording, editing and sharing high-quality screen videos. It’s easy-to-use, affordable, and is the quickest and most effective way for you to communicate."

The Product Link: http://www.techsmith.com/camtasia/pcpls.asp

What it does: Screen capture – to video.

My Experience: I have been using Camtasia Studio since version 4 – and now I own version 5 – I am happy with it – and enjoy the extra features now included with version 5. I would recommend the upgrade.

Previously, CamStudio was an option for those wanting to do screen capture – with an open source product. Camtasia Studio – is much more user-friendly.

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