If you are not driving traffic to your blog – you are getting traffic through organic search engine results. Using keyword tools can improve you ranking in the results. Here are a few of my favorites – including my personal most favorite – Scribe. Not all of these four are free – and yet for me – I have found them easy to use – which makes them useful.
Google Adwords Keyword Tool because Google’s contextual targeting technology can automatically match your keywords (ads) to web pages in Google’s Display Network that are most relevant to your business – Google Adwords can help you do so may things. Including finding JV partners – and learning how others are using the keywords to their advantage.
I give my a huge thumbs up to Scribe. I have been using it since February – and it has made a tremendous different to how I set up my own blog. It’s simple and it’s actually fun to use. It’s like a learning tool for best SEO practices. Scribe is a plug in for word press (and it works for Joomla and Dropul). It’s not free – but – for a coach who doesn’t have a lot of extra time – provides huge value. In addition to the integrated keyword assistance – it has the additional benefits of helping you to do things like advance keyword research and linking in sites and social media. Scribe’s semantic analysis, also saves me time – because I can get useful takes in seconds – instead of needing to spend time deciding on tags. I actually am at the point now that I can’t think of being without this tool.
WordTracker is excellent for helping you to find and dig deep into the ‘long tail’ of keywords. Which of course makes it easier for you to rank closer to the top of the page for that keyword string. Wordtracker has a free trial that is worth the taking.
SPyfu subscribers and free-access visitors start at the same point. Go to http://spyfu.com and start with the search box. Enter your domain or keyword. Your free access to the site opens a bunch of results :
Stats of the domain’s spending, clicks per day and organic value from their content
Ten Best Paid Keywords during each month
First 10 paid keywords
Top ad competitors
First 10 organic keywords from the most recent month
Top organic competitors
Stats of the keyword’s cost per click, clicks per day, search volume and search results
This can be lovely information for keyword research because when you know how much a keyword costs, you can take that into account when you are writing search optimized content for your website. If a keyword is cheap and gets very little traffic, all things being equal, you probably don’t need to include it in your content. On the other hand if it would be expensive to buy the traffic on the keyword, you should definitely consider trying to get that traffic organically and include it in you content.
Ads run on this keyword
Top 50 organic results on this keyword
Categories to lead you to related keywords
View the cached page of the results page we used to capture this data.
With a paid subscription, you can see how different changes reveal the advertiser’s strategy.
If in the end you have way more time on your hands – and you are looking for a more expansive list of keyword tools;you could always check out this Gigantic List of keyword tools.
Jim Edward’s multi-media blog this morning had a wonderful post on some cool new Firefox plug ins that really help with productivity. One in particular caught my eye and my energy: It’s called Speed Dial . I got super excited on this one – because – this plug in – combined with a program I already use now - RoboForm makes moving around from site to site – a snap.
The best part of this – is that I can now – run a sequence of checking emails, membership sites, and blogs in an order from my Speed Dial page. It’s quick, it’s efficient – and more than anything else – it gives me a visual map of where I am going to.
The Product: Speed Dial for Firefox 2.0
The Marketing Blurb: "With Speed Dial, you can easily access your most used websites"
The Blurb: EasyWebAutomation is the #1 Automation and Shopping cart solution for businesses who are serious about making money online.” – Jay Conrad Levinson, author of Guerrilla Marketing
Hosted Software, Monthly/Yearly Fees, very low cost trial available
What it does: This is a a private label of 1ShoppingCart by Mitch Meyerson. One of the additional benefits of what Mitch has done here is he offers a 30minute instant start video, which is available to you in addition to the great aids that 1ShoppingCart offers.
The $ investment in this product varied based on the type of package you are looking for, of 1 shopping cart varies based on the type of package you are looking for , and whether you pay monthly or yearly.Includes options for unlimited autoresponders, shopping cart, affiliate tracking and ad tracking.
The Marketers: Arman Morin, Alex Mandossian and Rick Raddatz
The Blurb: Discover the Time-Proven Secret That Instantly BOOSTS Your Online Conversions, EXPLODES E-zine Subscription Lists and Sends Your Competitors Crying Home to Mommy!
What it does: Instantly add streaming audio to your Web-site without extra equipment or technical know-how.
I used this program successfully to product a series of audio e-card and web audio programs. It’s easy to use and takes away a lot of the extra technology requirements in putting product together.
Provides keyword suggestions along and keyword traffic estimates for the entered website.
Alexa Tools
Alexa Page RankingCut & Paste or browse file for domain list – Displays Alexa Ranking. Good for checking large number of domains.Alexa Rank Tool3 month, 1 week, today Alexa Rank.
Google Adwords Keyword Tool because Google’s contextual targeting technology can automatically match your keywords (ads) to web pages in Google’s Display Network that are most relevant to your business – Google Adwords can help you do so may things. Including finding JV partners – and learning how others are using the keywords to their advantage.
I give my a huge thumbs up to Scribe. I have been using it since February – and it has made a tremendous different to how I set up my own blog. It’s simple and it’s actually fun to use. It’s like a learning tool for best SEO practices. Scribe is a plug in for word press (and it works for Joomla and Dropul). It’s not free – but – for a coach who doesn’t have a lot of extra time – provides huge value. In addition to the integrated keyword assistance – it has the additional benefits of helping you to do things like advance keyword research and linking in sites and social media. Scribe’s semantic analysis, also saves me time – because I can get useful takes in seconds – instead of needing to spend time deciding on tags. I actually am at the point now that I can’t think of being without this tool.
