Tech Tools

If you are not driving traffic to your blog – you are getting traffic through organic search engine results.  Using keyword tools can improve you ranking in the results.   Here are a few of my favorites – including my personal most favorite – Scribe.   Not all of these four are free – and yet for me – I have found them easy to use – which makes them useful.

Google Adwords Keyword Tool because Google’s contextual targeting technology can automatically match your keywords (ads) to web pages in Google’s  Display Network that are most relevant to your business – Google Adwords can help you do so may things.  Including finding JV partners – and learning how others are using the keywords to their advantage.

I give my a huge thumbs up to Scribe. I have been using it since February – and it has made a tremendous different to how I set up my own blog.  It’s simple and it’s actually fun to use.  It’s like a learning tool for best SEO practices.   Scribe is a plug in for word press (and it works for Joomla and Dropul).   It’s not free – but – for a coach who doesn’t have a lot of extra time – provides huge value.  In addition to the integrated keyword assistance – it has the additional benefits of helping you to do things like advance keyword research and linking in sites and social media.   Scribe’s semantic analysis, also saves me time – because I can get useful takes in seconds – instead of needing to spend time deciding on tags. I actually am at the point now that I can’t think of being without this tool.

WordTracker is excellent for helping you to find  and dig deep into the ‘long tail’ of keywords.  Which of course makes it easier for you to rank closer to the top of the page for that keyword string.  Wordtracker has a free trial that is worth the taking.

SPyfu subscribers and free-access visitors start at the same point.  Go to http://spyfu.com and start with the search box.  Enter your domain or keyword.  Your free access to the site opens a bunch of results :

• Stats of the domain’s spending, clicks per day and organic value from their content
• Ten Best Paid Keywords during each month
• First 10 paid keywords
• Top ad competitors
• First 10 organic keywords from the most recent month
• Top organic competitors

• Stats of the keyword’s cost per click, clicks per day, search volume and search results

• This can be lovely information for keyword research because when you know how much a keyword costs, you can take that into account when you are writing search optimized content for your website. If a keyword is cheap and gets very little traffic, all things being equal, you probably don’t need to include it in your content. On the other hand if it would be expensive to buy the traffic on the keyword, you should definitely consider trying to get that traffic organically and include it in you content.

• Ads run on this keyword
• Top 50 organic results on this keyword
• Categories to lead you to related keywords
• View the cached page of the results page we used to capture this data.

With a paid  subscription, you can see how different changes reveal the advertiser’s strategy.

If in the end you have way more time on your hands  – and you are looking for a more expansive list of keyword tools;you could always check out this Gigantic List of keyword tools.

Happy Keywording!

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