Social Media

Getting A Handle on Social Media Opportunties

by admin on August 23, 2008

About a year ago – I decided I would include Social Media as one of the strategies in my own marketing plan.  What I have noticed in the past year is Social Media environments are changing like crazy.  It’s hard to get a handle on it all if you are just getting exposed to it all.   Here is what I have going on currently:

Here are some of the things I have joined and I have already found useful:

  • A Twitter.com Account to connect with other practitioners and people who you are meant to serve
  • A Twitpic.com account for sharing photographs in your Twitter Tweets
  • A Youtube Account for Video uploading
  • A Digg account for voting
  • A del.icio.us account for social bookmarking
  • A linkedIn account for my professional network
  • A Plaxo account – (new for me this week – boy Plaxo has changed!)
  • A FriendFeed account
  • A Facebook account : Insider tip – Have a look at Mari Smith’s Product – She is a Facebook Expert
  • A Myspace account – just to attract folks who may prefer there instead of Facebook
  • A Blogtalkradio Account

Here are some I have joined – that I am sure I will be using in the very near future

Here are some of the ones I have joined – and I haven’t yet found useful.

  • Backflip
  • Blinklist
  • Favs
  • Hubpages
  • Wink

One of the things I am currently spending my time learning – is how to be most effective while casting a large Social Media net.

One person who does an excellent job of teaching you how to minimize your effort and maximize your return with social media is Nancy Marmelejo. Have a look at her offerings to give you a leg up on getting a handle of all this Social Media Stuff.

{ 0 comments }

Is Twitter for You Too?

by admin on August 22, 2008

Twitter

I am in a learning curve right now. It’s about twittering.  – the water is warm in the world of twittering – and the benefits are visible.  Finding people to serve who are in alignment with what you offer the world – seems so immediate on Twitter.

I am looking for ways to balance the time I have reading the writings of those Twitter Folks I am following and getting to see how things work.

Here are a few things I have picked up so far:

1. You need a twitter account – firstly go to Twitter.com and sign up for an account.

2. Put up your image in your twitter account – Twitter is all about authentic relationships – Put on your face.

3. Use Your creativity to design a profile that shares both Keywords (so others can find you) as well as represents who you are as an individual.  If your intention is to use Twitter to aid in your relationship building around your business – keep your branding in mind as you design your background image.    Twitterbacks.com has some nice templates to use to help create your back ground image – all the sizing is done for you.

You can have a look at my twitter profile – to see how I took a twitter background from Twitterbacks – and then modified to more closely fit my own personal brand.

4. Decide how you will keep up with the “tweets”. There are a number of platforms available.  You can update from the web at Twitter.com,  Use a downloadable platform like Tweetdeck.com or Twhirl.com.  There are also Twitter applications to help you you do research or find things like what feeling words people are using today.

5. Save yourself time if you involved with other Social Media sites: If you use WordPress or Facebook there are plug ins and tools to help your Twitter messages appear in your blog or on your Facebook page.

A twitter tool for wordpress

6. Be effective with your tweets. If you have something you want to appear at a specific time – when you won’t be available to tweet it, you can use a service called TweetLater.  And here is a big one – spend only an assigned amount of time per day using twitter.

7. Find out the Twitter best practices:I am noticing an every evolving list of best practices with regards to using twitter.  Of course it all depends on how you intend to use this social media platform.    One of the best ways to find out about best practices is to first have a look at some of the handbooks for Twitter that have been developed by some Twitter users.

Have a look at these three:

  • TwitterSecrets by Joel Comm is a 30page report that shows you how to use twitter – and how to use it for your goals.

8. Be on the look out for Twitter Traps. These are the things than get get you side-tracked from your other effective actions in the day.

  • Doing nothing else but reading other peoples tweets and thinking about what you can next tweet about
  • Spending time reading your twitter stats daily

9. Decide how YOU will use Twitter. Here are some ideas:

  • Share information you are learning (Others might want to learn too)
  • Share your own blog posts and articles
  • Share great posts and articles writing by other people
  • Follow key people in align in your target market to find out what they think is important
  • To follow media coverage

10.  Have Fun. Aftercall – if you can do it with joy – is it really something you want to be doing?

Two really cool benefits of using Twitter for me personally:

  • I love the time line that twitter creates. It creates a story for me – look back on the path I took for the week. What I focused on and what was pulling my attention.  I am loving the story telling effect that Twitter provides
  • I am also appreciating the value of having access to other tweeters who can give me research information, feedback,and access to the pattern language that people use to describe problems.  I am finding it very useful as I fine-tune my own marketing messages about the services I provide.

In the end you have to decide for yourself if Twitter is something you want to use – and if you are aligned with the benefits in the effort of participating with all the souls you will come in contact with.

{ 1 comment }